About
Mission and Vision
At SunGroup Trading FZCO, our mission is to empower hygiene and packaging industries by delivering high-quality pulp and advanced cellulose machinery, supported by sustainable sourcing and reliable global logistics. We strive to build long-term partnerships based on trust, innovation, and operational excellence. Our vision is to become the leading regional partner in the pulp and cellulose sector, bridging global expertise with local needs and setting new benchmarks in product quality, customer satisfaction, and sustainable growth.
Established in 2021
At SunGroup Trading FZCO, we take pride in being a trusted and dynamic supplier of premium pulp, paper and advanced cellulose machinery.
Headquartered in Dubai, we serve clients across the Middle East and beyond, offering dependable raw materials and innovative equipment solutions tailored to the evolving needs of hygiene, packaging, and paper production industries.
Our product portfolio includes a variety of high-grade pulp types — such as bleached, unbleached kraft and fluff pulp — as well as virgin and recycled paper suitable for a wide range of industrial applications.
We also provide reliable, industry-tested machinery that enhances production efficiency and ensures consistent product quality.
With a robust global sourcing network and strategically located offices across the region, we ensure fast, secure, and sustainable supply chains.
Our unwavering commitment to quality, sustainability, and responsive customer service has helped us build long-term partnerships based on trust, performance, and shared growth.
At SunGroup, we don’t just supply materials — we empower industries with the resources, knowledge, and reliability they need to thrive in an increasingly competitive world.